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DESIGN : Volkswagen Celebrates 70 Years of The Brand in America l Past ...and Present

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In 1949, Dutch businessman Ben Pon arrived in New York with two Volkswagen Type 1 vehicles—later to be known as the Beetle—in one of the first attempts to sell affordable small vehicles to Americans.

More than 17 million vehicles later, Volkswagen celebrates 70 years in America with a drive down memory lane during the LA Auto Show.

From the Beetle and the Bus, through the Rabbit, Jetta and GTI, and to the Tiguan and Atlas, Volkswagen has always maintained its status as “the people’s car”—delivering not just great value in transportation, but fun-to-drive cars with a unique style.

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